Marketing professor discusses Calgary Transit’s free fare zone sponsor pitch

A local marketing expert calls Calgary Transit’s free-fare-zone sponsorship pitch attractive but missing balance as a crucial ingredient. A briefing note in the Infrastructure and Planning Committee’s Sept. 9 agenda includes a presentation from the administration outlining transit’s pitch to secure a corporate sponsor for its free-fare zone. Briefing notes are not discussed publicly. The […] The post Marketing professor discusses Calgary Transit’s free fare zone sponsor pitch appeared

LiveWire Calgary · Sep 7, 2026